Tag Archives: joe sugarman

Is Brian Campbell Breaking The Rules?

Posted on June 29, 2008 by Derrick

Brian Campbell has created a new group on Facebook called P.R.I.S.M. – The Secret Social Media Alliance. You can read about it here: www.socialmediamarketingsystem.com/prism.html That’s basically a sales letter aimed at getting people to join his group. Brian uses some … Continue reading →

Posted in Copywriting, Social Media | Tagged brian campbell, facebook, Ian Chapman, joe sugarman, marketing techniques, P.R.I.S.M, social networks | 22 Comments

The Persuaders

Posted on April 11, 2008 by Derrick

I was thinking about persuasion, in the context of “How do I persuade more people to take advantage of my free membership at SqueezePageDossier.com?” Then I remembered the cheezy 1970′s TV series, “The Persuaders”. I spent many happy hours watching … Continue reading →

Posted in Online Business, Research | Tagged Authority, Consistency, joe sugarman, persuaders, power of persuasion, psychological techniques, Reciprocation, robert cialdini, roger moore, salesmen, Scarcity, social proof, tony curtis, Triggers | 9 Comments