James Brausch is excited about Muvar, his multi-variate split-testing software. He’s working on the update, and looking for testimonials.
I don’t own Muvar (yet). It’s been on my list for a few months now, along with the other products from James’ collection that I have yet to buy. He’s written about it extensively on his blog, though (just do a search from his home page). It’s different from the other split-testing software on the market in that it automatically swaps blocks of text and other variations of your sales letter until it finds the most effective combination.
James will be asking for beta testers for the new version soon – from the people on his announcement list. If you’re not on the list, you won’t get asked.
Once the new version has been tested, James will probably do a 24-hour special – probably next week. If you want to pick up the software at a bargain price, you’d best be ready.
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My mugshot.