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Long term vs short term goals
By Derrick | February 10, 2008
When I read Robert Kiyosaki’s Rich Dad, Poor Dad a couple of years ago, one of the key points that stuck in my mind was the necessity of creating assets. Kiyosaki defines an asset as anything that puts money in your pocket. By his definition, a luxury car is not an asset, it’s a liability. The house you live in is not an asset, it’s a liability. These items cost you money every month. Of course, if you don’t own a house, you’d probably be paying rent – definitely a liability.
Real assets are things like rental properties, stocks which pay dividends, book author rights or music rights which pay royalties. The great thing about assets – real assets, in the Kiyosaki sense – is that you only have to do the work once. Barring the unexpected, they’ll keep on making money, without your involvement.
There are ways of making money quickly, but most of these require your continual, on-going involvement. A job is a good example. You can make a fixed amount of money, regular as clockwork, month in and month out, but only by selling your time. It’s usually a third of every day. If you’re lucky.
Some people are willing to spend the time to build assets and some want to make money right now. The same holds true when you buy real estate. You can invest for the long term, using the rental income from your properties to pay back the mortgages. Or you can ‘flip’ properties, going for the immediate profits.
There’s nothing wrong with immediate profits – except that this approach isn’t very different from gambling. It also means that you have to be involved every step of the way.
How does this relate to your online business? Well, there are ‘quick’ and ‘easy’ ways to make money. And there are ’slow’ and ’sure’ ways as well.
One quick and easy way is by creating sites for Adsense – MFA sites (‘Made for Adsense’). Although these are specifically forbidden by Google’s terms of service, many people do them anyway.
Relying on a huge corporation like Google for all your income is inadvisable, whether you’re buying advertising on Adwords or selling traffic on your website with Adsense. The smallest tweak in Google’s algorithms has people freaking out because of the effect on their earnings. “How can Google do this? We’ll sue them!”
Google has deep pockets. They can afford to annoy people who spend a mere $10 000 a day on Adwords.
What you want is a slow, steady, solid, bullet-proof way to earn an income. And there are a number of ways to get there. Here’s one.
1. Build real, useful content sites, using fresh, original content – whether you create it yourself, have it ghost-written or get it posted by your visitors.
2. Promote the sites using article marketing, social media and other inexpensive or free techniques.
3. Once you have a little traffic, monetize your sites by selling ad space. You can use an ad server allow advertisers to interact directly with your sites. You can put up links to your own sales pages. Or you can place affiliate advertisements. These methods have the potential to earn far more than the dismal couple of pennies per click you get from Adsense.
Sites like these become a true asset over time. With minimal involvement from you, they can continue to generate passive income well into the future.
Topics: General | 21 Comments »
February 17th, 2008 at 5:34 pm
[...] Markotter presents Long term vs short term goals posted at Online Business Blog. Derrick advises that business, especially online ones, don’t [...]
February 25th, 2008 at 6:17 am
[...] Markotter presents Long term vs short term goals posted at Online Business [...]
March 2nd, 2008 at 10:08 am
[...] Long Term vs. Short Term Goals – Derrik Markotter Some people are willing to spend the time to build assets and some want to make money right now. The same holds true when you buy real estate. You can invest for the long term, using the rental income from your properties to pay back the mortgages. Or you can ‘flip’ properties, going for the immediate profits. [...]
March 4th, 2008 at 6:34 pm
I recently attended a Tony Robbins seminar and he went into detail regarding long and short term goals, thanks for the great post as you’ve reminded me of a lot. Now I’m off to youtube to find some Tony Vids
March 8th, 2008 at 2:09 pm
[...] Markotter presents Long term vs short term goals posted at Online Business [...]
March 9th, 2008 at 3:17 pm
[...] Markotter presents Long term vs short term goals posted at Online Business [...]
March 12th, 2008 at 12:33 am
Good advice. So much webmaster advice is aimed at quick riches. There is plenty of room for longer term thinking. I naturally lean that way and have managed several sites over 10 years now.
January 4th, 2009 at 9:14 am
it is a very good point that relying on a single corporation (like Google) for all your income is inadvisable. Google is domination the adSense and search markets, so most people focus on them. As you wrote, the smallest tweak in Google’s algorithms will change your ranking overnight. It is best to have more options.
March 12th, 2009 at 2:43 pm
For ten years I’ve been chasing the get rich quick dream only to find ten years down the line it just doesn’t happen. Or at least very very rarely.
I am now on a path to long term solid goals and just wish I’d seen the light years back.
March 29th, 2009 at 4:01 am
[...] Markotter presents Long term vs short term goals posted at Online Business Blog. Derrick advises that business, especially online ones, don’t [...]
June 15th, 2009 at 2:04 pm
Our short term goals should always be connected into out long term goal. In that way we could be able to know if we’re on the right tract for our long term goal.
July 11th, 2009 at 9:19 pm
beware of getting banned by Google. i have lost my Adsense account twice for little mistakes.
August 7th, 2009 at 6:30 pm
to get success in long term goal of course we need some experiment, startegies and patient. i agree with your point above. thanks
.-= reem@cell phone news´s last blog ..YouTube for mobile v2.0.17 =-.
September 26th, 2009 at 10:19 am
its important to have both and not to give up and be realistic on yourself as to what to expect
September 26th, 2009 at 10:22 am
Yes being a new company is very hard and you need to realise that things take time the smaller thing you can do quicker but the big things take a lot of hard work and patience.
October 9th, 2009 at 5:46 pm
I vote long term and I think every body like long term.
.-= iMacsoft iPhone Video Converter´s last blog ..Diablo III =-.
November 16th, 2009 at 2:17 pm
both thees goals having their importance in life.it depends on the situation which one you follow but the most important thing to get success in your goal is planning.
December 4th, 2009 at 8:43 pm
One quick and easy way is by creating sites for Adsense and to get success in long term goal of course we need some experiment, strategies and patient.
December 7th, 2009 at 8:48 am
Maximum people in the modern age try to do shop by online process.For safety,saving time and for many reason people prefer this.Many online shops are getting popularity for their better activities and facilities.http://micropartsusa.com/ is a very promising site.Maximum neighbours of mine do shop through this shop.Anyway i liked it and you can also try it.Best wishes to all.
January 6th, 2010 at 11:27 am
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February 7th, 2010 at 9:50 pm
Hey, than you for the articles you have been posting over the years, they are really one of the bests that i read completely.