That’s basically a sales letter aimed at getting people to join his group. Brian uses some startling images in that letter:

“There’s an elusive group of marketing elite secretly pooling their resources to collaborate against you by intentionally devouring all the resources worth untold fortunes that you’ll never see.

Their secrets are so amazingly powerful, they aren’t leaked out and taught anywhere else.”

My friend Ian Chapman has written a detailed analysis of Brian’s copy on his blog. He explains one of the reasons why Brian’s sales copy is so effective – the amplification of pain.

Another reason that springs to mind is what Joe Sugarman calls ‘The Desire to Belong’. Brian carefully constructs the image of a shadowy group of conspirators who influence social networks. He then holds out the possibility of joining that select group, but making it clear that only “a select few people who have what it takes” will be invited. Other psychological triggers which come into play are curiosity, scarcity, exclusivity and sense of urgency.

One of Ian’s readers seemed to think that Ian was being critical of Brian’s marketing techniques – she writes: “Here here! I read Brian’s post and immediately forwarded a copy to the powers that be at Facebook. This is definitely against the guidelines he agreed to when he created an account!”

Knowing Ian, I can assure you that what he writes is not intended to criticize Brian – he’s simply recognizing a master at work, and explaining why Brian’s sales copy is so powerful.

What do you think? Is Brian being too aggressive? Are you also being left out of the “same few”? See what the fuss is all about here: www.socialmediamarketingsystem.com/prism.html

Is Brian Campbell Breaking The Rules? is a post from: Online Business Blog