Some business owners are even starting to understand that it’s not really about the amount of traffic they get to their website, but about the number of visitors who convert into buyers.

And a standard Internet marketing tool, the autoresponder, provides an excellent way for any business to follow up with its customers – whether they’ve just bought a swimming pool or a can of paint.

What kind of services can you sell? Well, search engine optimization is a service which many websites desperately need. Increasing traffic through link building – article marketing, social media, bookmarking – is another useful service to offer. Copywriting, tracking and testing, and newsletter management are also in demand.

Business owners are interested in getting the Internet to work for them, but as a general rule they aren’t interested enough to do it themselves. They’d rather employ someone who has the knowledge and understanding of online marketing to handle their website promotion. And that’s where you come in.

At some point, you’ll probably find yourself explaining what it is you can do for your new small business client. Because they don’t have the background knowledge you have, it’s easy to lose them and be confronted by blank stares.

I’ve put together a short video training course aimed at small business owners, which is intended to give them a basic understanding of what Internet marketing is about. It’s pure information – no pitchfest here.

Take a look – hopefully you’ll learn something too!

It’s called eMarketing Essentials and there’s no charge – not even an opt-in.

Let me know what you think!

Selling Services to Local Businesses is a post from: Online Business Blog