Much of what he does is based on suggestion and the power of subliminal persuasion. In the clip I’ve linked to here, he uses NLP (Neuro-Linguistic Programming) techniques to get a specific result, and in the last minute of the clip he shows what he did.

Copywriters have been using these techniques for many years to get people to buy – it’s interesting to see them in direct action like this.

Tricks of the Mind is a post from: Online Business Blog

That’s basically a sales letter aimed at getting people to join his group. Brian uses some startling images in that letter:

“There’s an elusive group of marketing elite secretly pooling their resources to collaborate against you by intentionally devouring all the resources worth untold fortunes that you’ll never see.

Their secrets are so amazingly powerful, they aren’t leaked out and taught anywhere else.”

My friend Ian Chapman has written a detailed analysis of Brian’s copy on his blog. He explains one of the reasons why Brian’s sales copy is so effective – the amplification of pain.

Another reason that springs to mind is what Joe Sugarman calls ‘The Desire to Belong’. Brian carefully constructs the image of a shadowy group of conspirators who influence social networks. He then holds out the possibility of joining that select group, but making it clear that only “a select few people who have what it takes” will be invited. Other psychological triggers which come into play are curiosity, scarcity, exclusivity and sense of urgency.

One of Ian’s readers seemed to think that Ian was being critical of Brian’s marketing techniques – she writes: “Here here! I read Brian’s post and immediately forwarded a copy to the powers that be at Facebook. This is definitely against the guidelines he agreed to when he created an account!”

Knowing Ian, I can assure you that what he writes is not intended to criticize Brian – he’s simply recognizing a master at work, and explaining why Brian’s sales copy is so powerful.

What do you think? Is Brian being too aggressive? Are you also being left out of the “same few”? See what the fuss is all about here: www.socialmediamarketingsystem.com/prism.html

Is Brian Campbell Breaking The Rules? is a post from: Online Business Blog

Tellman Knudsen calls copywriting a “leverageable skill” – if you can write effective advertising copy, you can effectively create money out of thin air. You can make a living online, offline or both, you can write ad copy for others, you can ratchet sales of your own products up a few notches.

Trevor calls copywriting “the single most crucial skill you could ever possess”.

His course will teach you to understand the principles and thinking process that drives people to hand over their money based on the choice of words you use.

Trevor’s relying on the principle of reciprocity. He wants you to download his teleseminar and tell 3 other people about it.

So far, I’ve listened to the first hour of Trevor’s Copywriting Blueprint Formula, and it’s terrific stuff. Get it while he’s still crazy enough to give it away!

Trevor Crook’s Free Copywriting Blueprint Formula

Copywriting Blueprint Formula is a post from: Online Business Blog