Category Archives: Copywriting

Tricks of the Mind

Posted on September 8, 2008 by Derrick

BBC Entertainment has been running a couple of Derren Brown’s shows here in South Africa. Derren is a UK magician and “psychological illusionist” who specializes in getting people to do things they wouldn’t normally do through the use of “magic, … Continue reading →

Posted in Copywriting | Tagged derren brown, NLP, programming techniques, psychology, showmanship, subliminal persuasion, suggestion | 26 Comments

Is Brian Campbell Breaking The Rules?

Posted on June 29, 2008 by Derrick

Brian Campbell has created a new group on Facebook called P.R.I.S.M. – The Secret Social Media Alliance. You can read about it here: www.socialmediamarketingsystem.com/prism.html That’s basically a sales letter aimed at getting people to join his group. Brian uses some … Continue reading →

Posted in Copywriting, Social Media | Tagged brian campbell, facebook, Ian Chapman, joe sugarman, marketing techniques, P.R.I.S.M, social networks | 22 Comments

Copywriting Blueprint Formula

Posted on February 14, 2008 by Derrick

Trevor Crook is a copywriter from Australia, and he’s giving away a 10-hour audio training course – for free. Tellman Knudsen calls copywriting a “leverageable skill” – if you can write effective advertising copy, you can effectively create money out … Continue reading →

Posted in Copywriting | Tagged ad copy, advertising copy, Copywriting, reciprocity, trevor crook | 8 Comments