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Blog Marketing: Establishing Expertise

By Derrick | June 12, 2008

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If you are attempting to build an audience as an expert in your niche it is important that your blog posts show off your expertise.

Some people attempt to paint themselves as an expert by telling everyone what an expert they are. Unfortunately this approach–even when it is true–tends to create the opposite impression.

Here are some tips to help you make an “expert” impression:

Whether you are an expert in trading stocks or in knitting, following these tips will help you to project that image online.

This article is a guest post by Aaron Abber of FullTiltBlogging.com. I am a part of Aaron’s mentoring program where he is teaching me and others how to make money blogging. Go visit the site now and grab his free report “How to Retire on 200 Visitors a Day”.



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Topics: Blogs, Online Business |

7 Responses to “Blog Marketing: Establishing Expertise”

  1. Mordechai Boaziz Says:
    June 12th, 2008 at 4:15 pm

    “Never Attack or Be Defensive” is a tough one as a popular blogger is often attacked by those who also seek attention…

  2. Jean from Koala Bears Says:
    July 5th, 2008 at 9:39 am

    I think it also important to find your own ‘voice’. But by finding your own voice, doesn’t mean it will always be the best voice. So its important to tweak that voice, especially with these tips.

  3. Muvar Software Says:
    July 23rd, 2008 at 8:47 pm

    Yes, I agree. Attacking isn’t always the best policy. That can make you look very bad. You should just walk away if you feel like you may say something you may regret later in life and on the internet.

  4. Google Advertising Ireland Says:
    July 24th, 2008 at 7:26 pm

    Experience is definitely necessary to be an expert, and you must share your relevant experience to your reader. Facts and assertions are empty without real life examples. Also, you build trust with your reader when you admit that you don’t know about something, and opens the post up for dialogue.

  5. Bob from Broker Price Opinions Says:
    September 19th, 2008 at 5:26 am

    I always had success with what I already know. Grass is not greener on the other side.

  6. dave from irish gift shop Says:
    October 29th, 2008 at 12:53 pm

    Thats some excellent advice. I especially liked the last one about keeping out of arguments. The line “I’ll let my record speak for itself” has been noted down for use in due course.

  7. BHelle Says:
    November 5th, 2008 at 2:29 am

    This is exactly I’ve been trying to do with my own post.But I must admit its always hard to talk as an expert coz in one way or the other someone will stand and argue with you.

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