Website Flipping – What’s It All About?

Website flipping can be a quick way to make money online. The term comes from the real estate industry, where “fixer-upper” homes can be purchased at discounted prices, renovated and then “flipped” to another buyer at a higher price.

With websites, the process is similar. You can buy and “re-hab” an existing site, or you can build a brand-new site with the intention of selling it quickly. Some website flippers prefer to add content and backlinks so that their sites build in value over a period of a few months before selling them.

Like most things in life, it’s a little more difficult than it sounds. You’ll need to do some market research to find topics that people are willing to spend money on. If you don’t know how to set up a hosting account or register a domain name, you might want to start by building sites on free services like Weebly or Squidoo.

There are a number of sites on the Internet where you can buy and sell websites. A few are free; most charge a fee of some kind – either a listing fee or a success fee or both. Some of the sites make it extremely difficult to find out what fees are actually charged.

Here’s a short list:

  • eBay.com – eBay is quite popular, although bid prices tend to be on the low side. Try the regional sites,eBay.co.uk, eBay.ca and eBay.com.au as well. eBay has a complicated system of listing fees and success fees, which I won’t get into here – there is no listing fee for the first 5 items in a 30-day period.
  • DigitalPoint forumYou need to be a member for at least 14 days and have made 25 or more posts before you can post in the Buy,Sell or Trade Forum.
  • The Warrior Forum has a sub-forum called Websites For Sale. There is a $20 listing fee and you must be a member of the WAR Room to post offers ($37 once-off).
  • ViperSelling – geared towards selling viable online businesses older than 6 months. No listing fee, 10% success fee.
  • SiteDeal – currently no listing or success fees.
  • WebsiteAuctionHub
  • Webmaster-TalkNo listing fees.
  • WebmastersMarketplace – $5 listing fee, no success fees.
  • WebsiteBroker.com – 90 day standard listing fee is $9.95. No success fee.
  • Flippa – a spinoff from the SitePoint Marketplace. They charge a listing fee of $19.00 and a success fee of 5%, which can be split between the buyer and the seller.

Other resources:
SitePoint’s Ultimate Web Site Valuation Guide
Justin Brooke’s excellent (and free!) “Easy Website Flipping” report.



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112 Responses to Website Flipping – What’s It All About?

  1. jim from acdsee coupons says:

    website flipping is fantastic ,i haven’t heard of it before.pretty innovative
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  2. manu from Hostels Sydney says:

    Website flipping is very interesting job.I am doing the same it so cool task alone from crowd and public.
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  3. monika from canon inkjet cartridges says:

    website flipping is very interesting job i am doing this and i am glad that i found your site regarding this got some key points here thanks to you.

  4. ANSH from Smooth Fitness coupons says:

    I think this is really very interesting to know about the flipping. Website flipping is a nice idea to make money online, now i can try some thing different. Any ways keep sharing and keep it up.
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  5. Anju from Cheap cartridges says:

    I really enjoys website flipping.Its a good task.It enhances your web capacities and increase contacts.

  6. Rocky from boys cowboy boots says:

    This is not as easy as it sounds. Now setting up a website is so easy anyone can do it. Now the site you are selling must have some value like ranking or a premium url.
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  7. You seem to be reading day and night looking for good stuff to post lol

  8. Website flipping can be a quick way to make money online. The term comes from the real estate industry, where “fixer-upper” homes can be purchased at discounted prices.

  9. Foz from IRS Representation says:

    I’ve owned a few sites for a while but they have no traffic. Is it possible that a site can sell for good money even without traffic?
    Foz@IRS Representation´s last blog ..Buying vs. Leasing a Car My ComLuv Profile

  10. Its a nice blog keep blogging in future as well….

  11. David says:

    Got an answer from here. I will bookmark this for future reference.

  12. Website Flipping topic with have good info in this article is very nice….keep it up this nice sharing….

  13. manu from PC video conferencing says:

    I too enjoyed the Website Flipping.Its very interesting and I am practicing it since 2 years.

  14. Very interesting post. Website flipping is really great way of buying, improving and selling websites. You’ll find that the most crucial aspect with regards to website flipping is the selection of a niche, so keep this in mind, as choosing the right niche will determine how much income you can possibly generate.
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  15. Joannah from flat panel tv mounts says:

    Oh I love flipping sites at Flippa.com. Sometimes I flip blogs, other times static pages but it’s awesome. All you need it get a bit of traffic to your site, make a few $ of income and the site can be flipped for a nice sum of money.
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  16. Jan from Primary Work at Home says:

    a lot of people do not want to spend time and or effort in building and promoting a site so they prefer buying one instead. This “build and sell a site” is an interesting business to startup with just because of that reason.
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  17. Pat says:

    I tried to sell a site once at Digitalpoint. I found that most people there are scammers that bid up sites of friends.
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  18. graham from promotional pens says:

    Thanks for posting someone mentioned website flipping to me the other day and you explain it well! thanks for posting

  19. The more I read articles like this the more I understand that the principles of traditional business apply online…

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  21. stable mats says:

    I’ve got loads of adsense sites that I built on wordpress that I just haven’t had time to promote or build links too. Would it be best to sell them on sitepoint/flippa on an individual basis or group them all in one deal? I have 30 sites all bring in about $1 a day that I want to get rid of so I can concentrate more on the ones that are already making ten times that. Any advice appreciated! thanks, bp

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    This website has free nightclub photos.

  26. rugby rules says:

    Yes, you absolutely can still make money flipping websites. I did it for a long time until I got to a point where I had several successful websites so that I did not need to do it anymore.

  27. Bryan from insomnia depression says:

    Overall it depends upon the traffic of visitors visiting the website and the earning of website from these visits…

  28. Website flipping is having the skill of an entrepeuner and visualizing opportunity where others dont.

  29. randy from Blue Shield California says:

    Great post,thanks for this. I recently came across your blog and have been reading along. I don’t know what to say except that I have enjoyed reading. Nice post.

  30. Darren from New Honda CRV Philippines says:

    At first I had difficulty believing this…then I tried doing it for a couple markets (junk removal and computer repairs) and now I’m making decent money :)

  31. Hindi Songs says:

    I’d only encourage domain flipping where both parties benefit, as opposed to ransoming some companies recently patented technologies domain for hundreds of thousands for example.

  32. Domain flipping has been increasing in frequency lately, so both parties to the transaction must be benefitting.

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  36. Great information! Who knew you could do this?

  37. harry from unique gifts says:

    Cool, never heard of it before but once explained it seems pretty straight forward. It’s like the web equivalent of property development. Buy low, put some effort in, and then sell high – simple.

    thanks

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    Your post has proved invaluable in our own analysis and understanding.

  40. And how do we identify such websites once they are available for sale?

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  44. card tricks says:

    If you are buying expired websites and looking to link build to it before selling it on it would be advisable to check the PR of it.

  45. Tracy says:

    I have started and sold several sites. Though not really a true flip since I started it, the end result is the same; getting someone to buy my site. The hard part is ensuring you get the most you can for the site and not leaving money on the table.

  46. Sites with higher PR are clearly more attractive than others.

  47. chloe from phil&tedspushchairs says:

    I havent heard the term ‘website flipping’ before. But its an interesting concept, i like the way it is compared to real estate and fixing up houses to sell on for a higher price. It seems like a good easy way to make a some extra money, escpecially as the use of the internet and e-shopping continues to grow.

  48. looks like a great post. thanks.

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  50. Homogenizer says:

    With the continuous growth of the net, these modes of earning revenue, like website flipping, will gain momentum.

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