A Simple Internet Business Model

One of the simplest Internet business models is the one which has been used for centuries – creating a product and selling it. Of course, you can create and sell physical products – anything from aardvaark pullovers to zebra scarves. But the most profitable kind of product is based on information.

People have been selling information for many years. The most obvious kind of information product is the traditional non-fiction book. But there are many other kinds of information products. Audio recordings, for example books on tape or on CD; videos – like “How to improve your golf swing” DVDs; software products; seminars, training and workshops.

People are always interested in learning new things. You might think that you can find out how to do pretty much anything on the Internet, and to some extent that’s true. But many people don’t have time to do the research to find and collate all the information they would need to learn to do something outside of their area of expertise.

If you can find out what people want to learn about, you can create a product and sell it to them. And these days, it’s easier than ever to find out what people are looking for. You’ve probably seen Google’s handy-dandy keyword suggestion tool. It pops up automatically while you’re typing in the Search box.

Give it a try. Go to Google.com, and type in how to followed by a space, and wait a second. Google shows you a list of suggestions like this:

You can dig deeper by adding a letter of the alphabet like this:

Look for interesting topics that you know something about. Here’s an example – I typed how to get more:

The next step is to find out how many people are searching for the keywords you’re interested in. Fortunately, Google comes to the rescue here as well. The Google External Keyword Tool is a free resource which can give you a good idea of the number of people searching for a particular topic every month.

Here’s the result of my search for how to get more facebook fans:

You can see that there are around 1000 people searching for that phrase every month. If you try similar phrases, like get more facebook fans and how to get more fans on facebook you’ll find that there are a few thousand people searching for ways to increase the number of fans they have on Facebook.

Another factor you need to take into account is the amount of competition for your chosen keyword phrase. There are two kinds of competition we’re interested in. Firstly, how many competing products are there? And secondly, how many competing web pages are there?

Competing products are a good thing. If people have created a product and are spending money to advertise it, it means that people in the target market are spending money, which is what you want. A quick way to check on competing products is by looking at the number of Adwords ads appearing for the search term:

You can see that there are only 2 competing ads. As a rule of thumb, before I spent the time and energy creating a product for a market, I would make sure there were at least 8 ads. Back to the drawing board!

We’ll take a look at competing websites in another post.

If you are looking for a simple step-by-step method to build an Online business, take a look at the Simple Cash Blueprint

Posted in Products | 53 Comments

Online Business Models

The Internet has spawned thousands of ways to make money. Some are quite new, and others are updated versions of methods which have been around for many years.

If you’re prepared to put in a bit of work, some of these methods are very effective. Choosing a method which suits your abilities and your personality is important.

One example of an […] Continue Reading…

Posted in Online Business | Tagged blogging, creating multiple streams, earning money, easy way to make money, forum post, industry news, multiple streams of income, prospects, ways to earn money | 48 Comments

Build Your Mailing List With JV Giveaways

It’s often been said that the key to making money online is to build a list of followers who know you, like you and trust you. But how do you go about building a list like that?

People in the ‘Make Money Online’ niche tend to behave a little differently from those in, say, the knitting and scrapbooking niche. In […] Continue Reading…

Posted in List Building | Tagged giveaways, jv giveaways, List Building | 135 Comments

Make Money Online With Resell Rights Products

If you want to start making money on the Internet, there are three things you’ll need.

A Product
Having your own product is one of the best ways to make money online. Sure, you can sell other people’s products – but having something of your own to sell is the core of a real business.

It means that you can […] Continue Reading…

Posted in Online Business | Tagged master resale rights, plr, product, resell rights, Traffic | 77 Comments

Website Flipping – What’s It All About?

Website flipping can be a quick way to make money online. The term comes from the real estate industry, where “fixer-upper” homes can be purchased at discounted prices, renovated and then “flipped” to another buyer at a higher price.

With websites, the process is similar. You can buy and “re-hab” an existing site, or you can build a brand-new site […] Continue Reading…

Posted in Online Business | Tagged flip, flipping, selling websites, website flipping | 123 Comments

5 Ways to Make Money Online

There are thousands of ways to make money on the Internet. Some of them work, and quite a few of them don’t. Some are even downright unethical (or illegal).

Here are a couple of the methods that actually do work:

1. Create and sell your own information products. This is one of the best ways to make money, because you […] Continue Reading…

Posted in Online Business | 191 Comments

Selling Services to Local Businesses

You can make a comfortable living selling Internet marketing services to local businesses. More and more people are using the Internet to search for local suppliers of items they want to buy, and business owners are becoming more aware of the importance of getting a high search engine ranking.

Some business owners are even starting to understand that it’s not […] Continue Reading…

Posted in Offline Business | 106 Comments

Free Traffic

Free traffic? Anyone with a little bit of experience knows that, as with lunch, there’s really no such thing. You always pay for traffic – with money, time or effort (or some combination of the three).

With most paid advertising, once you stop paying, the traffic dries up.

On the other hand, with many of the ‘free’ traffic methods, the traffic […] Continue Reading…

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Serious Income Secrets

How do you make an income on the Internet? There are thousands of ways that work, and hundreds of thousands of people whose income is directly derived from the net.

In the first six issues of my “Serious Income Secrets” newsletter, I’ll take you step-by-step through the process of building an online business – not a fly-by-night, “get rich […] Continue Reading…

Posted in Online Business | Tagged serious income secrets | 110 Comments

Does Outsourcing Work For You?

Small business owners often try to do everything themselves. This can work when a new business is just getting off the ground, as it keeps costs down. But as a business acquires more clients, it becomes more and more difficult for the business owner to do everything.

One way to solve this problem is for the business owner to identify […] Continue Reading…

Posted in Outsourcing | 108 Comments